Salt Lab
Brief: Salt Lab was undergoing a website revamp, and required the copy to reflect the same level of transformation. The main objective was to ensure the copy spoke to the key benefits of the products and the transformation magnesium could have on their overall wellbeing. The desire was to make browsers feel inspired and supported in their health journey. Strategic storytelling backed with key scientific evidence was a powerful combination in showcasing the brand.
Services: Website Copy / Blog Articles / EDM's
“Hayley is an absolute lifesaver! No matter the deadline, she delivers high-quality copy with ease.”
Hayley is an absolute lifesaver! She’s incredibly reliable, super fast, and just gets our brand voice. No matter the deadline, she delivers high-quality copy with ease. Couldn’t recommend her more!
—Clementine Boshevski, Salt Lab
