Lust Minerals
Brief: The team at Lust Minerals brought me on as a copywriter to refresh all their product descriptions across their e-commerce website.
The vision was to elevate the tone of voice (while still having personality) and call out the key botanicals and active ingredients in each product to showcase the benefit and transformation to the customer. I focused on the outcome upfront in the copy to ensure customers understood what concern the product solved.
Services: Website Product Descriptions
“Hayley effortlessly captured copy that connected with our target audience, the process was smooth sailing”
We had the pleasure of collaborating with Hayley on our website's product descriptions, and we are extremely satisfied with the outcome. Hayley showed a great understanding of our brand's tone of voice and effortlessly captured the messages we wanted to convey to our audience. Not only did Hayley produce copy that connected with our target audience, but she also did so in a timely manner. Her openness to feedback and readiness to make revisions made the process smooth sailing. Hayley tackled each request with professionalism, promptly bringing our vision to life. We are extremely grateful for your support, Hayley. Thank you for being such a delight to work with!
—Lexie Croxton, Business Manager, Lust Minerals
