The Copywriter Behind the Words
Meet Hayley
mumma, boss, wordsmith, coffee enthusiast.
I have over a decade of marketing and writing experience (with seven of those years in retail marketing communications). It was after maternity leave with my baby girl and a ‘no’ to my request for flexibility in my work hours that I finally took the leap and went out on my own. I wanted to create a life that gave me the balance to spend time with my daughter, while also filling my creative cup supporting women to share their value with the world.
As a small business owner (and a mum to two kids juggling all the things), I understand how busy running a business can be with a million things on the to-do list. My copywriting services allow you to focus on what you enjoy doing in your business, while I work my magic crafting strategic copy to make your brand stand out from the crowd and authentically connect with your ideal audience.
And when I’m not crafting word goodness in the studio, you’ll find me with a coffee in hand spending time with family, never far away from my happy place – by the ocean on the South Coast near Sydney, Australia.
When your words meet
your purpose, that's
where the magic lives.
I’m passionate about working one on one with like-minded business owners to showcase the uniqueness of their brand with words that engage their ideal client, act to build loyalty, ignite curiosity and most importantly - inspire action.
With an approach that is grounded and intentional, connection is at the heart of my words. I take the time to know you and your business first. You won’t find a standard ‘one size fits all’ approach here. Your words should be as personal as your brand is, so let’s articulate the story that only you can tell and align you with the people looking for it.
In a world where everyone and everything is vying for our attention, now more than ever, it’s so important to create genuine connection to cut through the noise. Copywriting for your own business can be a confusing, time-consuming task and it’s easy to overthink it and second guess yourself when your words are so closely held and subjective to you. I see you tapping on that keyboard… only to tap backspace even faster.
You need someone who can get inside your brain, someone who has a proven process to extract it out of you. Someone who can put a rhythm to your seemingly disjointed stream of consciousness. Someone who has a well-honed creative-meets-strategic brain to turn it all into copy that has you and your ideal customers feeling like you reached into their soul and put it on paper.
Curious Who I've Worked With
Check out some of the brands I've helped bring to life through scroll-stopping website copy.
Get this freebie to help you write content
The wonders of a word bank for your brand...
aka - never be stuck for words again. Sound good?
Do you ever struggle with what to write and how to make it sound like your brand when creating content for your business? If that was a BIG "yes", then I have just the tool for you... (thank me later!).
Looking For Copywriting Tips?
Check out the journal for practical advice on writing copy that connects with your dream clients.