The Journal
A place to inform and inspire with marketing know-how, copywriting tips and tricks and musings of what I’m loving.
Hayley x
How to leverage storytelling in your marketing
Let’s be honest – there’s a lot of noise out there. Beautiful brands. Gorgeous websites. Slick sales pages. But the ones that truly stick in your mind?
5 Tips to Maximise Your Landing Page
Firstly, if you are wondering what a landing page is exactly – here is the lowdown before we get into the nitty gritty.
Write copy that resonates with your dream customers
In today’s digital world, where everyone’s scrolling and swiping, grabbing attention is tough. But that’s where great copy comes in.
Write ATTENTION GRABBING email subject lines
With inboxes flooded every day with emails from different brands and businesses, it’s essential to standout from the noise and grab their attention. But how?
The essence of an engaging ‘About’ page
The heart of your website is an About page. The About page helps to humanise your business by telling potential customers about yourself and your team.
How to bring your brand tone of voice to life
Whether you write copy for your business or you outsource it to a VA or copywriter, it’s essential to understand how to communicate and infuse your brand voice into the content created.
How to write STANDOUT product copy
Here’s some news for you. It’s not just about your products. Competition is high with many brands in the marketplace offering similar products like yours.
Why does storytelling sell?
In a world where everyone and everything is vying for our attention, now more than ever, it’s so important to create a genuine connection to cut through the noise.
Ready to Stop DIYing Your Copy?
If you've been soaking up all these tips but need expert help bringing your brand to life, let's work together.